
It's January and here in the Northeast, we're buckling down for at least two more months of frigid temperatures, mountains of snow and icy roads. We haven't really even entered snow season yet.
Skiers are hitting the slopes and children are still hoping for snow without a crust of ice so they can make snowmen, but sledding downhill at the speed of light is still a thrill.
Snowmobilers are also in their glory wearing full suits like this one to keep them from cold, soaked clothing, temperatures in the single digits and hypothermia.

So could someone please explain to me why I am being assaulted with bathing suits, capris and summer shorts when I go to the store? Why is it that if I haven't purchased a bathing suit for my daughter by mid-March, she won't have one in time for swimming season - which is in late June, early July up here in Massachusetts.
Don't get me wrong, I understand why the fashion industry shows their collections months in advance. You have to show off your Spring collection months in advance so you'll have enough time to meet the demands of your buyers. However, if I want to buy a winter coat for my child in the middle of winter, because *gasp* a zipper broke, I won't be able to do it past January, because they're all on the clearance racks right now. We do need to make sure that the bathing suits are on clearance in May, so the Fall line of sweaters is on the shelves in time for that July heatwave.



